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Avenged Sevenfold is offering an animated look inside the world of the band's "Death Bat" logo. 

With the help of online gamer channel Machinima, the band is developing the animated  "Hail to the King" to do just that.  Avenged Sevenfold frontman M. Shadows took the lead on the writing for the series. 

The "Los Angeles Times" says the six-episode series will explore the fictional story of Avenged Sevenfold's winged skull logo.  It's expected to premiere this fall on Machinima's YouTube Happy Hour channel and will feature music from the band's forthcoming album, also called Hail to the King.  A mobile game based on the series also in the works. 

Hail to the King the album is due in stores August 27th.